PureVita Labs
Fast-growing · 100K monthly visitors
60%
Support Conversations Automated
The Challenge
PureVita Labs was growing fast — from 100 to 500 orders per day in six months. Their support team couldn't keep up. Customers had detailed questions about ingredients, dosages, and interactions that required accurate, up-to-date answers. Hiring more agents wasn't scalable, and generic chatbots couldn't handle the complexity.
The Solution
WelloChat was configured with PureVita's complete product knowledge base including ingredient lists, usage guidelines, and compatibility information. The AI handled 60% of all customer conversations autonomously, escalating only complex medical-adjacent questions to the human team. It also cross-sold complementary supplements based on what customers were already buying.
The Results
Automated Conversations
Before
0%
After
60%
Additional Headcount Needed
Before
3 planned
After
0
CSAT Score
Before
4.2
After
4.8
Revenue per Visitor
Before
$2.40
After
$3.12
“We were about to hire three more support agents. WelloChat eliminated that need entirely and actually improved our customer satisfaction scores.”
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